The secret behind McDonald’s Coca Cola is revealed
Mainstream media has latched on to Mark Proffit’s blog this week, where he reveals the secrets of McDonald’s great-tasting Coke. He reveals what we’ve known for decades, quality soft drink needs quality water filters. Most people have been to a fast-food... read more
Simplicity is the ultimate sophistication
Not that long ago, most foodservice operators offered a limited beverage menu. A quick-service restaurant might have five-six carbonated drinks, with maybe one non-carb. A convenience store might offer a few fountain beverages and maybe two FCB flavours. Today, QSRs... read more